Choosing a Reputable SEO Firm

Choosing a reputable SEO Firm can be daunting, with so little knowledge available on what to look for. So the goal of this article is to give you the three key scams to watch out for, when searching for a reputable SEO Firm: SEO WANNA-BE’S Search engine optimization is one of those unknown fields that has no established standards. Anyone can say they are an SEO or can do SEO work, but that does not mean they have the talent, time or tools to produce any results. There are also programs that claim to help search engine ranking. They do not work either. Period. An easy way to spot an unknowledgeable SEO or a web designer who poses as an SEO is to ask them if they optimized your site when they designed it. They will answer, “Oh yeah, I optimized it.” That is equal to saying, “Oh yeah, I’ve been worked out.” Working out and SEO are never one time events. They are always on-going projects. SEO SUBMISSION SCAMS A lot of companies will also call people and tell them that they will submit their sites to 2000 directories, which will build their search engine ranking. It is a form of link campaigning–albeit lopsided and one-dimensional. The problem with these “auto-submissions” is that the directories to which they are submitting have safe-guards in place to reject these kinds of mass submissions. Now, here is the scam: the company has technically done what they promised they would do, SUBMIT your site, even though 99% of those submissions will be rejected and therefore be of no use to building a client’s search engine ranking. SEO KEYWORD SCAMS Another prevalent scam in the industry is for SEOs to try to gull you into letting them pick the phrases to dominate. For instance, say you are real estate agent and your website is: www.MollyLynnMorganRealEstate.com A scam SEO will come to you and say, “We can get you a #1 ranking for ‘Molly Lynn Morgan Real Estate.” They can probably do that for you. Unluckily, none of your potential clients are going to Google and typing in that phrase. If you want to learn more about Search Engine Optimization, read through the articles: SEO Tactic – Make Love Not War, Why Is Search Engine Optimization (SEO) Such A Popular Discussion Topic, What SEO Can Do For Your Business Operations