A few weeks before, WebProNews carried an item about Google removing PageRank from Webmaster Tools. Susan Moskwa, a Webmaster Trends Analyst at the important search engine said, “We’ve been telling people for a long time they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true,” she pointed out. “We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look for it.” To date, PageRank is deleted from Google WebMaster Tools  but can still be seen in the Google Toolbar.

I don’t know why Google advises that we shouldn’t put too much weight on the statistics reflected in PageRank when it’s unmistakable to every single one that the majority of us rely on these statistics when examining the  results of our search engine optimization and marketing strategies and since a majority agree that a high PR results in more business for our website then, Page Rank should be taken note of when evaluating the results of our efforts.

Titus Hoskins, a Search Engine Marketer and author of ‘Does Google Page Rank Count Anymore?’ disclosed in his article that, “For years, Google has been downplaying the importance of Page Rank and states that it’s only one of about 200 ranking factors which determine how Google ranks its index for keywords”, pointed out the effects of  obtaining high PR grade on  web  businesses, and I  feel that  a majority of  what he wrote  were insightful, to say the least.

Titus Hoskins argue about the result of a top page rank announcing that,  “Obtaining a high PR7 or PR8 simply means more business and revenues. Placed against a PR1 site, a PR8 will win more respect in the eyes of potential clients and can produce enormous profits for the site owner.”

So where does this potential client respect come from? It comes from their respect of Google of course. Titus Hoskins examined the  credibility and brand recognition Google has by saying, “Google has established an unmatched credibility and brand recognition in the eyes of potential customers visiting your site. Web users trust Google for guidance and direction”, and as an online marketer, Hoskins is utterly surprised at how Google affects the online community. Respecting this he stated, “I am completely amazed each day at the marketing power Google now commands with web surfers and with the general population.” Hoskins added, “Google is the king of online search and no other search engine even comes close to Google.”

I infer that to signify that if Google, gives a web-based business a high PR, then  look ahead to Google’s impact to have a positive effect on  how many online visitors purchase from that site. So how can we blame these  online businesses from assigning such a big to Google PageRank statistics?

“Regardless of what Google wants to happen,” added Hoskins, “PageRank is still extremely important to anyone marketing on the web, especially if you’re selling SEO services or operating a web business.” He sums up how people see PageRank as something that,  “still wields tremendous influence and power” and  by and large,  this conception  has  stayed valid up until  now. “By default, PageRank is Google’s opinion of your site,” Hoskins wrote. “Web users can count (at least to 10) and if Google believes people are still not counting when it comes to PageRank, then they are fully mistaken.”

I think that contrary to what Google has said is their opinion it is my opinion that there is still some benefits to be obtained from Google’s PageRank feature. I concur with the authors quoted above, and intend to continue to use Google’s PageRank in my evaluation of my own search engine optimization endeavors as well as other people’s.

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