The popularity of social media sites like Twitter and Facebook has grown exponentially in recent years. Wikipedia estimates that 1. 5 billion people use social Media websites. This speaks of the enormous power of social sites in terms of its reach.

It has become possible to keep track of friends and their activities on these social media sites. For example, If Jack is dating Jill, they can post their status on Facebook informing their mutual friends. If they break up with each other, they can post an update informing their friends. A person holding the seminar can send a tweet to his followers on Twitter if there is a change in schedule. This way of communicating has made the entire process of communication fun.

It is no wonder that large corporations have begun taking notice of social networking sites. They are actively utilizing the power of social sites to communicate with their customers. It is easy to spot a dedicated group for a particular product or a brand. The raw power of social sites can be gauged from the fact a simple application on Facebook can become viral and reach millions of users in no time. Which other medium can boast of such power in terms of reach and effectiveness?

Companies on their part have begun brand protection exercise. They have become active participants on social sites like Facebook, Twitter etc. Kentucky Fried Chicken successfully re-launched its French fries product with the help of Twitter and Facebook. It is worth mentioning that Kentucky Fried Chicken had failed to launch the product successfully during its first launch. The strategy of Kentucky Fried Chicken was simple. It organized a contest which became hugely popular among the users which saw the phenomenal jump in the sales of fries.

The potential of social sites is unlimited. It is a goldmine waiting to be tapped. Not only it has the power to build instant brand recognition but it can be a fertile ground for acquiring highly targeted customers in shortest possible time.

A dissatisfied consumer can easily voice his dissent with a simple tweet which could be read by millions of users. Social sites have become an effective communication tool for individuals and corporations alike.

The transformation that social sites have brought in the lives of people has been unbelievable. It has been noticed that the people living in the same house use these social sites to communicate with each other. Social sites have made the individual more confident. A person can freely share his thoughts with thousands of users which he might not be able to do so in his real life. The evolution of social sites has just begun. With rapidly changing technology these social sites would occupy an indispensable position in the lives of an individual. Communication would never be the same. Thanks to social sites.